CHARACTERISTICS OF THE LITIGATION PRACTICE IN NICARAGUA

The legal system in Nicaragua is based on the civil law doctrine combined with an adversarial model, where each party, plaintiff and defendant are in equals positions. The process is conducted, first by written demands and consequently by defending oral legal...

The Commercial Name and its Importance

The main goal in every Company is to achieve a market recognition of their Brand, in order to maintain a commercial identity and be differentiated from its main competitors. When creating a company, one of the most important steps is the naming process, and it is...

BRAND VS. BRAND – COMPARATIVE ADVERTISING AND ITS LEGISLATION

Comparative advertising is considered the most aggressive and as a strategy that allows a brand, person, or product to be positioned in the market through comparison with another brand, person, or product with similar characteristics. [1] The purpose of the comparison...