Trade Name – What is it? And its importance

Author: Némesis Escalante Associate – LatinAlliance Honduras The objective of every company or business is to be recognized in the market within a society, to have its own commercial identity and to be distinguished from its competition. When creating a...

NEW YEAR, NEW BRAND

We are starting 2020 and one of the most important challenges that companies must face is the positioning of their brand, which is achieved through the perception that the consumer has about our brand. Many companies, after a period...