The Commercial Name and its Importance

The main goal in every Company is to achieve a market recognition of their Brand, in order to maintain a commercial identity and be differentiated from its main competitors. When creating a company, one of the most important steps is the naming process, and it is...

BRAND VS. BRAND – COMPARATIVE ADVERTISING AND ITS LEGISLATION

Comparative advertising is considered the most aggressive and as a strategy that allows a brand, person, or product to be positioned in the market through comparison with another brand, person, or product with similar characteristics. [1] The purpose of the comparison...

The Commercial Name and its importance

By: Némesis Escalante – Associate in Honduras The main goal in every Company is to achieve a market recognition of their Brand, in order to maintain a commercial identity and be differentiated from its main competitors. When creating a company, one of the most...